Transforming Event Presence for Datanova
Discover how this tech startup elevated their brand visuals to captivate conference attendees and build consistency across all touchpoints.
Client
Datanova
Results
50% boost in web traffic and a 10% uptick in sales inquiries.
Datanova Scientific, a Maryland-based tech company specializing in enterprise data management and analytics, is committed to maximizing the value organizations can extract from their data through powerful, tailored solutions. Their flagship product, The Fusion Hub—originally developed for the U.S. intelligence community—is now trusted by businesses across sectors like banking, healthcare, cybersecurity, and pharma.
Datanova and I teamed up to develop fresh content and design materials to support their sales team at the TDWI Data & Analytics Conference. Their existing assets were outdated and didn’t reflect the company’s expanded offerings or updated brand image.
Working closely with Datanova’s stakeholders and internal teams, I crafted a cohesive, high-impact suite of materials, including:
- Product brochures and flyers highlighting their industry-leading Fusion Hub.
- Promotional flyers introducing the company, its products, and capabilities.
- Business card design for on-site sales representatives.
- Conference booth design to draw in and engage attendees.
- Email templates, including design and copy, for effective lead follow-ups.
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